
Generic medicines are much cheaper because they do not involve the initial research and marketing costs of branded medicines. However, they are bioequivalent to branded drugs and are just as safe and effective. While generics are generally cheaper than branded drugs, there can be variability in the pricing of generic medicines across different regions and pharmacies. This can confuse consumers, and in some cases, patients may not experience the cost savings they expect. During the 1980s, Indian pharmaceutical companies like Cipla, Ranbaxy, Dr. Reddy’s, and Sun Pharma started gaining momentum by producing high-quality generic medicines. These companies began to challenge the dominance of global pharmaceutical giants by offering the same medicines at significantly reduced prices.
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Generic medicines can only be produced after the patent on the brand-name drug has expired. This allows multiple manufacturers to create the same medicine, increasing competition and driving prices down. Generic drugs are tested rigorously to ensure they meet the same safety and efficacy standards as brand-name drugs. FDA (Food and Drug Administration) or India’s CDSCO (Central Drugs Standard Control Organization) ensure that generic drugs adhere to strict guidelines before they are approved for public use. A landmark moment in India’s pharmaceutical history came with the Indian Patents Act of 1970.
Why Are Generic Medicines Cheaper?
The recombinant Hepatitis B vaccine is an excellent example of one of India’s low-cost medicines. Large multinational pharmaceutical companies held a complete monopoly on the vaccine and ensured that the price of the drug was high. At $23 per dose, a manufacturer in India saw an unmet need and, in the absence of patent barriers, developed a Hepatitis B vaccine to reduce the price of the drug to less than $1 per dose. Today, India is a main supplier of vaccines to UNICEF and to the Ministries of Health in numerous countries. With an objective of making quality generic medicines available at affordable prices to all, Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) was launched by the Department of Pharmaceuticals, Ministry of Chemicals & Fertilizers in the year 2008.
Key Features of Medkart Pharmacy
Dr. Yussef Hamied from India electrified the world by announcing that the generic company Cipla would manufacture and supply the triple fixed-dose combination of HIV antiretrovirals at $1 a day, a 99.99 percent price cut. Stay updated by checking our website or subscribing to our newsletter for ongoing offers. This is the Government Services Portal of India, developed with an objective to enable a single window access to services being provided by the various Indian Government entities. It is designed and developed by National Informatics Centre (NIC), Ministry of Electronics & Information Technology, Government of India. National Skill Development Coorporation has identified more than 60 job roles for the pharmacy graduates and post gradutes for consideration under the Pradhan Mantri Kaushal Vikas Yojna. In a very proactive move, the Government of India is setting up an electronic platform to regulate the profusion of online pharmacies that are coming up, under a new policy, to stop any misuse due to easy availability.
What distinguishes Medkart Pharmacy from other online pharmacies?
Indiangenericprice believes that no one should be deprived of essential healthcare, regardless of their location or financial situation. Our goal is to transform global healthcare access by breaking down barriers through convenience and affordability. A ‘public first’ approach to policy, strict medicine patent law and doctors who have used reverse-engineering to introduce generic drugs, are some of the reasons that India has emerged as the ‘pharmacy’ of the developing world.
The infographic below highlights the sky-high prices of patented drugs in the US vs low-cost Indian generics.
- Dr. Yussef Hamied from India electrified the world by announcing that the generic company Cipla would manufacture and supply the triple fixed-dose combination of HIV antiretrovirals at $1 a day, a 99.99 percent price cut.
- To address this issue government central government started Jan Aushadhi (Medicine for the masses) programme in 2008 with the objective of providing quality medicines at affordable prices.
- We provide a wide range of specialty drugs, from anti-viral treatments to nephrology drugs, addressing complex medical needs.
- The government and the Pharma sector in unison have managed to effectively harness the power of Information technology to improve efficiency.
- Government agencies, pharmaceutical companies, and healthcare professionals should launch awareness campaigns to educate the public about the benefits of generic medicines.
Generic medicines are drugs that contain the same active ingredients as their brand-name counterparts but are sold under their chemical names, without any brand identity. The only significant difference is the price, as generic drugs are often 30% to 90% cheaper than branded medicines. With the health sector being a priority, the Government of India is continuously working to provide affordable treatments and medicines at cheaper prices to its citizens. The demand for generic medicines is rising as the Jan Aushadhi stores, across the country, are serving lakh people per day.
Pradhan Mantri Bhartiya Janaushadhi Pariyojana

Our support team works tirelessly to assist patients and healthcare providers with their medication requirements. In 2005, India adopted a strict medicines patent law that, while allowing patent protection for new pharmaceutical compounds, makes it tougher to get a patent on new forms of existing medicines. Governments of developing countries have also initiated HIV treatment programmes using generically produced medicines from India.
- The amendment reintroduced product patents for medicines, but India included provisions such as compulsory licensing, which allowed the production of generics for life-saving drugs in cases of public health emergencies.
- Due to the ability of the Indian pharma companies to produce drugs at economical rates, the cost of HIV/AIDS treatment has gone down to $400 per year from $12,000 – a spectacular contribution to global healthcare.
- It is designed and developed by National Informatics Centre (NIC), Ministry of Electronics & Information Technology, Government of India.
- The Indian pharmaceutical industry was relatively underdeveloped, and most medicines, especially life-saving ones, were imported, making them inaccessible to a large part of the population due to high costs.
- Branded drugs are developed after years of research and clinical trials, making the original manufacturer the exclusive seller for a specific time through a patent.
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This competition, along with the lack of R&D and marketing costs, significantly reduces the price of generic medicines. Generic medicines are vital for providing affordable healthcare to millions in India. With initiatives like the Pradhan Mantri Jan Aushadhi Yojana, the country is moving towards a future where quality medicines are available to all, regardless of financial constraints. However, more awareness, policy changes, and efforts to improve public perception are needed to fully unlock the potential of generic medicines in India. Indian manufacturers, with their reverse engineering skills, were the first to market low-cost versions of the life-saving cancer (Imatinib) and HIV drugs (Zidovudine) within a few years of their US launch. The Scheme is being implemented through the Bureau of Pharma PSUs of India (BPPI), under the administrative control of the Department of Pharmaceuticals, Ministry of Chemicals & Fertilizers, Government of India.
Key Features of Medkart Pharmacy
Our generic drugs are priced competitively, without compromising quality, making life-saving treatments accessible. President’s Emergency Plan for AIDS Relief (PEPFAR), UNITAID and others, rely on the country’s generic antiretrovirals for the programs they support. Today, India is the world’s primary source of affordable HIV medicines as it is one of the few countries with the capacity to quickly produce newer HIV drugs as generics.
On Your Medicine Bills By Switching To Generic Medicines
The initiative aims to make essential medicines more accessible and affordable through resolute PMBJK outlets. The Jan Aushadhi initiative will make available quality drugs at affordable prices through dedicated stores selling generic medicines which are available at lesser prices but are equivalent in quality and efficacy as expensive branded drugs. Medicines in almost every therapeutic category are sold primarily as branded drugs, at disproportionately high prices.
With the vision to provide quality generic medicines to all citizens, the government’s Pradhan Mantri Bhartiya Janaushadhi Pariyojana brings this concept to reality. Out of Pocket expenditure on medicines constitutes more than 50% of healthcare expenditure in India. The poor are most affected as branded medicines are expensive and treatments involving the use of such medicines pushes them further into poverty.
Under the National Pharmaceutical Pricing Policy, as on December 15, 2016, ceiling price of 853 formulations are under price control. It has also introduced a range of fiscal incentives to promote domestic manufacturing, including the reduction of inverted duty structure and basic customs duty. Pharmaceuticals is one of the fastest growing contributors to “Make in India” campaign since its inception. India also has a large pool of talented scientists and engineers who have the potential to lead the industry ahead to greater heights.
Lack of awareness
In 2008, the Indian government launched the Jan Aushadhi Scheme, later renamed Pradhan Mantri Jan Aushadhi Yojana (PMJAY) in 2015. This initiative aimed to promote the use of affordable generic medicines by establishing Jan Aushadhi Kendras (stores) across India, where patients could purchase high-quality generic medicines at significantly lower prices than branded drugs. The Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) Scheme has introduced 2,047 medicines and 300 surgical devices, including cardiovascular, anti-cancer, and anti-diabetic treatments.
In India, generic pharmaceuticals are crucial to lowering healthcare costs and increasing access. We may better appreciate their vital function in the healthcare system if we are aware of their advantages, difficulties, and legal environment. When looking for effective and affordable treatment choices, Dr. Best advises patients and healthcare professionals to explore generic options. In India, generic medicine sales appear to be on the rise, as long as the government continues to encourage them. Over the years, India has developed a strong capability in producing quality branded and generic medicines in most of the therapeutic categories, evolving from a mere Rs 1,500 crores industry in 1980 to a more than Rs 1,19,000 crores industry in 2012. Despite government efforts to promote generic medicines through initiatives like Jan Aushadhi Kendras, the availability of generics in rural and remote areas is still limited.
- India already has the second highest number of US FDA approved facilities and labour costs in Indian are significantly lower than other manufacturing hubs.
- To ensure high quality, medicines are procured from WHO Good manufacturing practice (GMP), Current Good Manufacturing Practice and CPSUs manufacturers for supplying to Pradhan Mantri Bhartiya Janaushadhi Kendras.
- Under the Scheme, dedicated outlets known as Pradhan Mantri Bhartiya Janaushadhi Kendras (PMBJKs) are opened to provide generic medicines at cheaper rates to the citizens.
- “Making quality medicines available at affordable prices has been a key challenge. We will reinvigorate the supply of generic drugs. 3,000 Stores under Prime Minister’s Jan Aushadhi Yojana will be opened during 2017.”
- They help reduce overall healthcare costs, promote health equity, and support government initiatives like the Pradhan Mantri Jan Aushadhi Yojana (PMJAY).
Can I find over-the-counter (OTC) products on Medkart Pharmacy?
Yes, Medkart Pharmacy offers a diverse range of over-the-counter products to meet common health needs. We at Medkart Pharmacy dream of making sure that everyone is truly aware of Generic Medicines. You can also buy essential medical products, branded or generic medicines online from medkart official website. Increasing the number of Jan Aushadhi Kendras across India, especially in rural areas, can ensure the availability of generic medicines to even the most underserved populations. As India continues to address its healthcare challenges, the role of generic medicines will remain vital in ensuring that all individuals have access to the medications they need for maintaining good health. Despite these changes, Indian pharmaceutical companies continued to thrive by focusing on producing generics for medicines whose patents had expired and exporting them worldwide.
This leads to lower costs because generic manufacturers do not incur the high expenses of research and marketing. As of July 2024, ~13,113 Pradhan Mantri Bhartiya Janaushadhi Pariyojana Kendras were operational in India. Under the PMBJP Kendras, a medicine is priced on the principle of a maximum of 50% of the average price of the top three branded medicines. Therefore, the cost of Jan Aushadhi medicines is cheaper by ~50% and in some cases, by 80-90% of the market price for branded medicines. Rural health programmes, lifesaving drugs and preventive vaccines should also receive attention from policy makers and Pharma companies alike.
How to Promote the Use of Generic Medicines
Medkart Pharmacy offers informational content on various health topics, promoting awareness and well-being among our customers. New molecules and new drugs will have to be discovered and treatment protocols will have to be continuously upgraded and updated. The National Institute of Pharmaceutical Education and Research (NIPER) imparts quality education in the areas of pharmaceutical sciences. Healthcare is the fifth-largest employer among all sectors, both in terms of direct and indirect employment. Given the significance of highly educated and specialized scientists in the sector, skill development is crucial.
These programmes benefit more than 15 million people who are living with HIV/AIDS. This allowed for the production of low-cost, generic versions of medicines that were patented in other countries. Generic drugs have the same active ingredients as the brand-name drugs, ensuring the same therapeutic benefits. However, the inactive ingredients (such as fillers, colorants, or preservatives) may vary, but they do not affect the drug’s performance.
From legislative changes in the 1970s to the expansion of the global generics market, India’s pharmaceutical industry has grown into a powerhouse. Today, India stands as a leader in the global generic drug market, providing life-saving medicines to millions of people worldwide, while continuing to be a vital player in making healthcare affordable for all. Yet, the country’s marginalised populations have limited access to medicines as branded medicines are sold at significantly higher prices than their unbranded generic equivalents, despite being identical in the therapeutic value. Therefore, there is an urgent need to ensure the availability of cheaper generics to citizens; this is in the best interest of these populations.
This uncompromising stand has been demonstrated through the granting of compulsory licence in 2012 to an Indian manufacturer to produce a cancer drug, the patent for which was held by the German company Bayer. Bayer’s pricing had made the drug unaffordable to poor cancer patients in India, Africa and elsewhere. Presently over 80 per cent of the antiretroviral drugs used globally to combat AIDS are supplied by Indian pharmaceutical firms. The Mantras in these ancient texts contain a wealth of information regarding herbs, metals, medicines, diseases and treatments. They speak of the astounding properties and powers that herbs and plants possess to cure diseases.
Additionally, healthcare professionals should be trained on the efficacy of generics to shift prescribing practices. Once a drug patent expires, multiple pharmaceutical companies can produce and sell the generic version, leading to increased competition and lower prices for consumers. Providing essential drugs and medicines at cost-effective prices is the key focus of Department of Pharmaceuticals, Ministry of Chemicals revolade price philippines and Fertilizers. Under free drug initiatve of National Health Mission (NHM), support is provided for provision of essential generic drugs free of cost in public health facilities. Indiangenericprice ensures that all our medications are obtained from certified manufacturers, meeting strict global safety and efficacy guidelines. We aim to make advanced medications affordable and accessible for patients everywhere.
- The government should implement policies that incentivize doctors to prescribe generic medicines.
- Continued focus on strict regulatory standards is essential to ensure that all generic medicines meet the required quality and safety benchmarks.
- To ensure high quality, medicines are procured from WHO Good manufacturing practice (GMP), Current Good Manufacturing Practice and CPSUs manufacturers for supplying to Pradhan Mantri Bhartiya Janaushadhi Kendras.
- India already has the second highest number of US FDA approved facilities and labour costs in Indian are significantly lower than other manufacturing hubs.
- Under the Scheme, dedicated outlets known as Pradhan Mantri Bhartiya Janaushadhi Kendras (PMBJKs) are opened to provide generic medicines at cheaper rates to the citizens.
- Under free drug initiatve of National Health Mission (NHM), support is provided for provision of essential generic drugs free of cost in public health facilities.
- The National Institute of Pharmaceutical Education and Research (NIPER) imparts quality education in the areas of pharmaceutical sciences.
- They help reduce overall healthcare costs, promote health equity, and support government initiatives like the Pradhan Mantri Jan Aushadhi Yojana (PMJAY).
The government and the Pharma sector in unison have managed to effectively harness the power of Information technology to improve efficiency. The Supreme Court of India also upheld the 2006 decision of the Indian patent office that refused a patent for a mere incremental innovation to a Swiss Pharma major. India already has the second highest number of US FDA approved facilities and labour costs in Indian are significantly lower than other manufacturing hubs.

PMBJP stores have been set up to provide generic drugs, which are available at lesser prices but are equivalent in quality and efficacy as expensive branded drugs. Government agencies, pharmaceutical companies, and healthcare professionals should launch awareness campaigns to educate the public about the benefits of generic medicines. Patients should be informed that generic drugs are just as effective as branded drugs but at a lower price. The Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) was launched to promote the use of generic medicines and reduce healthcare costs for the masses. Under this scheme, Jan Aushadhi stores have been set up across India, where generic medicines are sold at affordable prices, making essential drugs accessible even in remote areas.
The Vice President of India, Shri M. Venkaiah Naidu has called up on the pharmaceutical industry to work towards making India an International Capital of Generic Medicines. With years of experience and partnerships across the pharmaceutical industry, we guarantee timely and secure delivery. We provide a wide range of specialty drugs, from anti-viral treatments to nephrology drugs, addressing complex medical needs.
ConclusionIn conclusion, the PMBJP scheme has been instrumental in making quality generic medicines available and affordable to all sections of society, especially the economically weaker sections in India. The scheme has been successful in increasing the accessibility of medicines to the masses and has helped in reducing healthcare costs for individuals and the government. However, there are still challenges that need to be addressed, such as ensuring the availability and accessibility of medicines in remote areas. The potential of the PMBJP to expand and cover more medicines and medical devices is promising, and it can play a crucial role in achieving the goal of universal health coverage in India. AbstractThis article provides an overview of the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) scheme in India. The PMBJP scheme aims to make quality generic medicines available and affordable to all sections of society, especially the economically weaker sections.
Generic medicines play a crucial role in promoting health equity by ensuring that medications are accessible to all segments of the population, regardless of socioeconomic status. This is particularly important in a diverse country like India, where disparities in access to healthcare can be significant. The production of affordable generics helped address critical healthcare needs in India, particularly in treating infectious diseases like tuberculosis and malaria, which were prevalent across the country. Pharma companies should go above and beyond their CSR mandates to provide life saving and other essential drugs to those who cannot afford them. Quality medicines at affordable prices are now available to the poor and disadvantaged through the “Pradhan Mantri Bhartiya Jan aushadhi Kendras”.
